News / Retailer News

H-E-B Features San Antonio Spurs in New Private Label Commercials

December 17, 2013

Texas grocer H-E-B is running a series of TV commercials promoting its private label products. The commercials feature San Antonio Spurs players Tony Parker, Manu Ginobili, Tim Duncan, and Kawhi Leonard. According to, Texas-based The Richards Group teamed up with Sugar Film Production and director Chris Smith to create the four spot campaign for H-E-B.

The 30-second spots – “One For Each,” “Laundry Sorting,” "Tough Talk" and “Splendid” – all feature basketball players from the San Antonio Spurs in humorous scenarios and spotlight the following store brand products: H-E-B Bravo Plus Laundry Detergent, That Sauces, H-E-B Mootopia, and H-E-B Prime One Steaks.
View all four spots here:


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