FMI Announces Douglas E. Baker as VP of Private Brands

December 6, 2013
/ Print / Reprints /
/ Text Size+

The Food Marketing Institute (FMI) has appointed Douglas E. Baker as its vice president of private brands today. A recognized leader with nearly three decades of food retailing and manufacturing experience, Baker will advance FMI’s commitment to investing in brand equity and strengthening the FMI private brands community.

Baker began his career in the food retail industry in 1984, working at Fry’s Food Stores in Arizona. His 29 years in the food business include numerous promotions and leadership roles at Fry’s, Kraft Foods Group, Inc. and Federated Group, LLC, where he was most recently vice president of sales. Throughout his career, Baker has focused on retail operations, consumer packaged goods manufacturing, private brand development and marketing. His skills complement the cooperative efforts necessary for advancing FMI’s private brand supplier relationships from center store outward – so that the sphere of partnerships embrace every aisle and every department of the store.

“Private Brands continue to be a significant part of food retailer strategies for success, providing them with opportunities to lead in product innovation and creatively address customer needs on every aisle in the supermarket,” FMI President and CEO Leslie G. Sarasin said.  “Doug’s expertise will help FMI expand resources and reach in the arena of private brands, leading it to take its rightful place as an integral component in FMI’s vision for total store collaboration.”

Baker has served as an education committee member for the Private Label Manufacturers Association and on FMI’s Supply Chain Consolidation committee. He holds a Bachelor of Science in Marketing and a certification from St. Joseph’s University Private Label Execution Education Program. 

Did you enjoy this article? Click here to subscribe to Private Label Buyer.

Recent Articles by Jamie Grill-Goodman

You must login or register in order to post a comment.



Image Galleries

November 2014 New Food Products

This month's new food products are Flours, crepes, lollipops, several candy items, pancakes, dip, fish, raisins, pizza, almond milk, peanut butter, and a breakfast bowl.


Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

More Podcasts

Private Label Buyer Magazine

PLB November 2014 cover

November 2014

The November 2014 issue of Private Label Buyer - its last issue - includes articles about the retailer as manufacturer and OTC/healthcare items, as well as category insights on pizza and household goods. Check it out today!

Table Of Contents Subscribe

Private Label Segments

Which segment of private label will see the biggest growth over the next year?
View Results Poll Archive

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.


facebook_40px twitter_40px  youtube_40pxlinkedin_40pxgoogle+ icon 40px

PLB Marketplace