Judges Announced for Vertex Awards

December 4, 2013

The Vertex Awards, a global private brand packaging design competition, have announced an impressive internationally acclaimed judging panel.

“It's time to stop rewarding mediocrity and encourage greatness,” said My Private Brand president and chief strategist Christopher Durham. “To that end,we've created an award-winning international panel of renowned creative minds to judge the competition.”

The judging panel includes design luminaries from eight countries. Click here to see the full list of judges. 

“This is a first of its kind international panel of judges, the creative dream team of packaging design,” continued Durham. “We’re still accepting nominations for a judge to represent Asia.”

Open to retail owned brands worldwide in any trade channel, the Vertex Awards encourage retailers, agencies, consultants, graphic design firms, manufacturers and brokers to submit their private brand entries. For a design to qualify, it must have been introduced in-store between November 2012 and November 2013.

Points will be awarded for design, information architecture, originality, structure, and x-factor.

“Awards are given based on a numeric score,” said Phillip Russo, publisher, Global Retail Brands. “So if five entries earn enough points to qualify at the bronze level in a given category, all five will receive the Bronze Award. Because it's based on a standardized numeric score, it's possible there will be no winners at a given level. If the minimum score for a Gold Award is not achieved, no Gold will be given. The scoring system was developed to reward the best Private Brand package design in the world, not mediocrity."

Winning work will be honored in March on the competition website, in Global Retail Brands’ March print issue, on My Private Brand's website,, and on the Global Retail Brands’ website, In addition, all winning entries will appear in a book to be available on

Entries are $95 and will be accepted through January 15, 2014.

Complete information and entry forms can be found at

Did you enjoy this article? Click here to subscribe to Private Label Buyer.

Recent Articles by Jamie Grill-Goodman

You must login or register in order to post a comment.



Image Galleries

April 2014 New Non-Food Products

This month's new non-food products include sunscreen bands, makeup remover, lip balm, jumbo cotton balls, healing ointment, and a shelf-management system for better merchandising.


Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

More Podcasts


Private Label Buyer Magazine

PLB April 2014 cover

April 2014

The April 2014 issue of Private Label Buyer includes articles on Omnichannel, store brand sauces, and more. Check it out today!

Table Of Contents Subscribe

NBB Private Label Foods

Which factors will drive further awareness—and development—of national-brand-better (NBB) private label foods?
View Results Poll Archive

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

plbuyer superstore logo


facebook_40px twitter_40px  youtube_40pxlinkedin_40px