Judges Announced for Vertex Awards

The Vertex Awards, a global private brand packaging design competition, have announced an impressive internationally acclaimed judging panel.

“It's time to stop rewarding mediocrity and encourage greatness,” said My Private Brand president and chief strategist Christopher Durham. “To that end,we've created an award-winning international panel of renowned creative minds to judge the competition.”

The judging panel includes design luminaries from eight countries. Click here to see the full list of judges. 

“This is a first of its kind international panel of judges, the creative dream team of packaging design,” continued Durham. “We’re still accepting nominations for a judge to represent Asia.”

Open to retail owned brands worldwide in any trade channel, the Vertex Awards encourage retailers, agencies, consultants, graphic design firms, manufacturers and brokers to submit their private brand entries. For a design to qualify, it must have been introduced in-store between November 2012 and November 2013.

Points will be awarded for design, information architecture, originality, structure, and x-factor.

“Awards are given based on a numeric score,” said Phillip Russo, publisher, Global Retail Brands. “So if five entries earn enough points to qualify at the bronze level in a given category, all five will receive the Bronze Award. Because it's based on a standardized numeric score, it's possible there will be no winners at a given level. If the minimum score for a Gold Award is not achieved, no Gold will be given. The scoring system was developed to reward the best Private Brand package design in the world, not mediocrity."

Winning work will be honored in March on the competition website, in Global Retail Brands’ March print issue, on My Private Brand's website,, and on the Global Retail Brands’ website, In addition, all winning entries will appear in a book to be available on

Entries are $95 and will be accepted through January 15, 2014.

Complete information and entry forms can be found at

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