Industry News

The Vertex Awards Private Label Design Competition Launches

My Private Brand has partnered Global Retail Brands, published by Phillip Russo, to launch the first of its kind international Private Brand design competition, the Vertex Awards. International design firm Pemberton & Whitefoord (P&W) was brought in to create the identity for the contest.

Vertex means the highest point of something; apex or summit.

“We chose the name because it exemplifies our vision for the competition and our hope for Private Brand,” said Christopher Durham, president & chief strategist of My Private Brand. “Our goal is to push the industry forward and set a new standard for the recognition of superior design and great retailer owned brands.”

The Vertex Awards are the only global competition devoted exclusively to the art of private brand package design. The competition is open to retail owned brands from every country in the world and all channels of trade. Retailers, agencies, consultants, graphic design firms, manufacturers and brokers are all welcome to submit their private brand entries.

For the inaugural competition, winners across more than 16 categories, as well as Best New Brand Design and Best Redesigned Brand, will be awarded a Gold, Silver, or Bronze award. The highest scoring project will receive a one-of-a-kind Best of Show award. A Publisher’s Choice award will also be awarded.

For a design to qualify, it must have been introduced in-store between November 2012 and November 2013. Points will be awarded for design, information architecture, originality, structure, and x-factor.

Awards are given based on a numeric score, so if five entries earn enough points to qualify at the gold level in a given category, all five will receive the Gold Award. Because it’s based on a standardized numeric score, it’s possible there will be multiple winners at a given level. If the minimum score for a Gold Award is achieved, a Gold will be given. The scoring system was developed to reward the best private brand package design in the world, not mediocrity.

Winning work will be honored in March on, the Vertex Awards website, in Global Retail Brands’ March print issue, on the Global Retail Brands‘ website, and on In addition, all winning entries will appear in a full color book on Amazon in the summer of 2014.

Contestants may enter any one of 16 individual categories and two overall brand categories: New Brand and Redesigned Brand. The cost is $95 per entry.

For more information on the categories available and how to enter visit

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