AWG Updates Best Choice Packaging

Associated Wholesale Grocers (AWG) has updated the package design for their Best Choice brand non-food products. Clean lines and vivid colors characterize the new packaging. 

Best Choice AWG OTC

After a thorough analysis of both private brand and national brand packaging, Valu Merchandisers, a subsidiary of AWG, decided to modernize the Best Choice brand with new packaging. Both the non-food and food products also received a bold new Best Choice logo. 

“Our research-driven design is based on a comprehensive strategy to drive growth and increase brand awareness,” states Dan Funk, president of Valu Merchandisers Company. “Immotion Studios delivered a creative packaging makeover that is modern and simple. We believe the strong, recognizable design will attract new and existing customers to our Best Choice non-food products.”

“During our consumer research, we learned that shoppers liked the Best Choice food packaging, but wished the logo was more legible,” explained Scott Richey, executive director of AWG Brands.

A test market found the new logo significantly easier read than the previous version. The new logo upholds the black and gold Best Choice branding in a fresh way. Associated Wholesale Grocers believes the new Best Choice logo will increase brand recognition at shelf level.

Founded in 1924, AWG is the nation’s oldest grocery cooperative. For more information, visit

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