Industry News / Channels / News / Warehouse/Club

Consumers Rate Costco, Publix, and Whole Foods Market Best for Store Brands

When compared to other retailers, 63 percent of store brand buyers were “very satisfied” with their purchase at Costco, putting the retailer in first place for satisfaction out of 25 retailers, according to a survey conducted by Consumer Edge Insight. Publix came in second place with 60 percent of store brand buyers saying they were “very satisfied.” 

Survey respondents were asked about their usage and impressions of store brands across 60 different packaged good categories (including food, beverages, personal care, and household product categories) and across 25 different retailers.  Respondents who had purchased store brands from a particular retailer were asked how satisfied they were with the brand, and the impact of that particular brand on their loyalty to the store that sells it.

When it comes to store brands having the greatest positive effect on loyalty to the store, Whole Foods Market got the highest score with 60 percent of buyers saying they are more likely to visit Whole Foods Market as a result of the store brands sold there.  Costco came in second with 57 percent of Kirkland buyers saying that the brand makes them more likely to shop at Costco.

“Most US retailers continue to invest heavily in improving store their store brand programs in order to win greater customer loyalty and improve their margins,” said David Decker, president of Consumer Edge Insight, in a press release. “Given the expanding scope of their programs, it’s very challenging for retailers to create and sustain a program that not only scores highly on satisfaction, but also makes customers more loyal to their stores.  Costco, Publix and Whole Foods should be commended for their outstanding performance in the eyes of their customers.”

The survey that these conclusions are based on was fielded in July 2013 among a sample of 3,191 adults who were nationally representative of the US population in terms of age, gender, income, region, race, and Hispanic origin. 



Did you enjoy this article? Click here to subscribe to Private Label Buyer.

Recent Articles by Jamie Grill-Goodman

You must login or register in order to post a comment.



Image Galleries

November 2014 New Food Products

This month's new food products are Flours, crepes, lollipops, several candy items, pancakes, dip, fish, raisins, pizza, almond milk, peanut butter, and a breakfast bowl.


Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

More Podcasts

Private Label Buyer Magazine

PLB November 2014 cover

November 2014

The November 2014 issue of Private Label Buyer - its last issue - includes articles about the retailer as manufacturer and OTC/healthcare items, as well as category insights on pizza and household goods. Check it out today!

Table Of Contents Subscribe

Private Label Segments

Which segment of private label will see the biggest growth over the next year?
View Results Poll Archive

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.


facebook_40px twitter_40px  youtube_40pxlinkedin_40pxgoogle+ icon 40px

PLB Marketplace