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ALDI Adds 'Specially Selected' Premium Brand

October 9, 2013
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ALDI has launched a new premium brand, ''Specially Selected." The brand features a range of specialty products available periodically throughout the year – from German coffees and gourmet pastas to premium meats and cheeses. Many of the Specially Selected products will be introduced through its popular Special Buy Program, available while quantities last.

 "At ALDI, our focus is on delivering the highest quality products at the lowest possible prices," said Chuck Youngstrom, president, ALDI in a press release. "Now, with our exclusive Specially Selected line, we're able to offer the more than 25 million customers who shop our stores each month gourmet foods at ALDI everyday low prices. Each Specially Selected product was developed with exceptional taste at an excellent value – helping to meet our customers' increasing demand for premium, quality food at affordable prices."

ALDI first launched the Specially Selected line in Europe, where many of the brand's products have won awards and attracted a devoted following. Items include: Specially Selected Havarti in plain, dill, or jalapeno ($2.99/8 oz.), Premium Roast Ground Regular or Mild Coffee ($4.99), Gourmet Vinaigrette Dressings ($1.99), and Pizzelle Cookies ($2.99).

 

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