Advertising

Private Label Promotions Tracker, 9-18-13

September 27, 2013
Trans

This week 60% of the retailers saw a decrease in their Private Label promotions when compared to the same week last year.  Of those that decreased, four did so by more than 30%.

A&P (-47.3%), Walmart (-37.2%), Rite-Aid (-35.7%), and Kmart (-31.5%) had the largest decreases among the retailer group compared to 2012.  Conversely, Target (+67.2%) and Publix (+25.8%) saw the largest percentage increases year over year. 

The only retailers in the group that remained relatively flat year over year were Winn-Dixie (+3.1%) and CVS (+5.1%).

 

About Market Track:

It’s important to note a number of factors should be considered when examining the volume of Private Label promotions retailers send into the marketplace. Market Track’s granular level of data reflects regional versioning and market specific differences. This is accomplished through an extensive collections process, including physically obtaining the ads from the various markets in which they are distributed. In the instance that retailers send additional circulars to a limited number of markets, Market Track’s information reflects these nuances to give a comprehensive view of what is happening nationally.

Market Track is a market intelligence firm dedicated to increasing customers’ returns on their promotional investments. Through innovative technology and marketplace expertise, it monitors and analyses over 250 U.S. and Canadian markets for every channel of trade in order provide retailers and manufacturers with superior tools to monitor promotional activity, support dynamic decision making and turn information into market intelligence. For more information, contact Market Track at 1.800.235.3781 or email perspectives@markettrack.com.

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