Briefs

Loblaws' Store Brands Pitchman Dave Nichol Dies

September 26, 2013

Dave Nichol, the popular pitchman for the Loblaws grocery store chain in Canada, has died at age 73, according to reports.

The Chatham, Ont., native appeared in television ads for Loblaws in the 1980s and '90s, pitching products for the President’s Choice and No Name store brands.

“We are deeply saddened and our thoughts and prayers go out to Dave’s family,” said Galen G. Weston, Loblaw executive chairman, in a statement. “Dave’s passion for food and his vision helped to transform the way Canadians eat, and he has left a tremendous legacy that endures in the company today. He will be missed by all who had the opportunity to work with him and benefit from his guidance and friendship.”

Many of the products he introduced are still on the market today, including the President’s Choice Decadent Chocolate Chip Cookie.

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