Briefs

Fairway Market Adds New Store Brands

September 23, 2013

Fairway Group Holdings Corp., the parent company of Fairway Market, NY, NY, has announced its new private label offerings are available in all 13 Fairway Market locations.

The new store brand items include Fairway Antibiotic-Free Growth Hormone Free Chickens, Fairway USDA Organic Turkeys, Fairway All-Natural Cold Cuts, and Fairway Pre-Brined Turkeys and Cutlets, Drumsticks, Thighs and Ground Turkey.

New Fairway One Cup single-serve premium brewing coffee for Keurig coffee makers are  made from 100 percent Arabica coffee beans from fair trade and direct trade farms. There are six flavors and the cups are 97.33 percent biodegradable.

"Our private label offerings come from our commitment to offer our customers the best foods and the best values possible," said Herb Ruetsch, CEO of Fairway Market in a press release. "Our newest items also reflect our ongoing search to continuously bring only the finest products to our shelves."

Other new additions include Fairway Hazelnut Spread and Fairway Vitamin Supplements and Herbal Tinctures .

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