Categories / Ethnic Foods

Safeway Rolling Out Private Label Marcela Valladolid Brand

Safeway is rolling out a new exclusive brand of Mexican food products this September. The company has teamed up with Marcela Valladolid, Food Network host and cookbook author, to create the Marcela Valladolid brand.

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"Growing up in Mexico, I know what real Mexican food is — and isn't," said Marcela Valladolid. "I'm passionate about holding on to my heritage and sharing it with family and friends, and cooking is a great way to do this. Now, together with Safeway, I am bringing millions of people my favorite Mexican foods and flavors, rooted in tradition, but made easier for our busy lives."

The Marcela Valladolid brand will offer dozens of products across the store, ranging from ready-to-cook meats and delicious tortillas to bold and flavorful snacks. Paired together, Marcela Valladolid products provide a wide variety of easy and affordable Mexican meal solutions.  The brand features delicious ready-to-cook meats such as Al Pastor Pork, Ancho Chipotle Chicken,Carne Asada and more.  Additional products range from thin and savory Flour Tortillas and authentic Corn Tortillas to snacks like Chile Lime Flaquitos and Salsa Verde Tortilla Chips, to name just a few. Valladolid has worked closely with the talented chefs at the Safeway Culinary Kitchens from start to finish to create this product line.

"Hispanic Shoppers are important to Safeway and we are excited to team up with Marcela to bring this innovative brand to all our shoppers seeking a real Mexican eating experience," said Joe Ennen, senior vice president of Consumer Brands for Safeway. "Marcela has been a fantastic partner for us to work with on our mission to make authentic Mexican foods accessible and approachable for Safeway shoppers everywhere."

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