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Riteway Sales and Marketing, based in Lakeland, Florida, announced Monday the launch of Riteway Fresh, its new fresh division targeting the Southeast market. Don Bishop will lead the new division.
“We are excited to take the Riteway know-how and approach into the fresh market,” said Jim Hall, president of Riteway. “We are also pleased that Don Bishop has joined our team of professionals to lead and develop our Riteway Fresh division.”
Don Bishop assumes the role of director of Riteway’s Fresh division. Bishop’s experience on the produce side of the consumer package goods and fresh produce industry made him the lead contender for the task. After working in the Northeast and Canada, Bishop returned to Florida to work with a Tampa-based produce marketer. For the past two decades, he has been the president of Tampa-based Bishop Targeted Marketing, Inc. Bishop’s 30-year background with the Del Monte Corporation spanned all areas of perishable sales from regional sales manager, director of national accounts to vice- president of Eastern region.
“Don’s produce knowledge from the farm to the store to the table and his passion for sales make him the perfect person to lead Riteway Fresh,” Hall said. “We look forward to working with Don building another successful sales organization supporting our Southeast retailers.”
Riteway was founded in 1981 and covers the Southeastern U.S. markets, including Florida, Georgia, Alabama and Louisiana and focuses on the Perishable, Non-Perishable and Non-Food divisions of its customers.
Learn more at ritewayfoods.com.