PLMA Reveals 2013 Private Label Trade Show Speakers

Retail executives responsible for helping create two of most powerful store brands programs ever — Trader Joe’s and Target — will be featured speakers at PLMA’s 2013 Private Label Trade Show.

PLMA today announced that John Shields, who helmed Trader Joe’s from 1988-2001, will keynote its 2013 Private Label Trade Show, speaking at the opening breakfast on Nov. 18.

Robyn Waters, who was Target’s visionary architect of products and design from 1993-2003 will speak on Tuesday, Nov. 19.

As Trader Joe’s Chairman and CEO, John Shields created a culture and organization that would give rise to an almost obsessively loyal following for the specialty grocery retailer, taking the company from $127 million to $2 billion annual sales, and from 27 stores to 174, with locations in most major cities across the country. His reinvention of the enterprise laid the foundations for a success story that continues to make store brand history. Today there are over 470 Trader Joe’s stores in 31 states, with sales of exceeding $7 billion.

Robyn Waters served as Vice President of Trend, Design and Product Development at Target, where she was credited as the mastermind behind the company’s highly successful "design-for-all" marketing and branding strategy that propelled a regional discount chain to become a national fashion destination. Subsequently, she formed RW Trend, where she consults with dozens of major brands and retailing organizations, and is the author of two books: “The Trendmaster’s Guide” and “The Hummer and the Mini.”

The speaker program for the PLMA trade show begins on Nov. 17 with a series of Sunday afternoon seminars which will offer expert insights into store brands sales growth market trends and more.

Leading off at the top of the program is Todd Hale, Sr. Vice President for Consumer & Shopper Insights at The Nielsen Company. Speakers to follow include consulting and retail specialist Harold Lloyd, and Brad Edmondson, the former Editor-in-Chief of American Demographics magazine.

Also on Sunday, PLMA has announced that there will be a special pet care product seminar featuring a panel of industry experts that includes David Lummis, Senior Pet Market Analyst for Packaged Facts, Serge Boutet of SB Nutrinnov Consultants, and David Murray of Kent Nutrition Group.

After more than three decades, the PLMA show is without any doubt America’s largest and most dynamic marketplace devoted entirely to store brands, and the organizers project that the event this year will be bigger than ever, surpassing even last year’s record breaking show, and presenting more than 2,300 exhibit booths throughout four major halls at the Rosemont Convention Center.

Exhibiting companies will offer up tens of thousands of products across virtually every food and beverage category – including prepared foods, frozen and refrigerated,  ingredients, snacks, gourmet and specialty – while on the non-food side, exhibitors feature health and beauty care, over-the-counter pharmaceuticals, vitamins & nutrition, household, kitchen and cleaning products, DIY and general merchandise.

Among the more than 4,500 visitors who attend the event each year are the leading U.S. supermarkets, drug chains, mass merchandisers, wholesale clubs, convenience and specialty retailers, in addition to wholesalers, brokers, importers and others.

Private label sales have continued to expand and set new records for total dollar volume and market share. According the latest industry sales data compiled by The Nielsen Company, private label unit market share in supermarkets has reached 23.1% and dollar market share is now 19.1%. Total private label sales in the United States last year reached $108.3 billion as store brands growth continued to outpace the national brands. Across all outlets, the products contributed $3.1 billion in incremental sales last year alone. Since 2009, annual growth of store brands sales has averaged 4.9%, compared to national brands growth of just 2.1% annually.

For information on attending or exhibiting at PLMA's 2013 Private Label Trade Show, contact PLMA (212) 972-3131 or email

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