- RESEARCH & AWARDS
- CATEGORY REVIEWS
The brand-new Tissue Retailers and Distributors Insight Forum (TRIF) focusing on retail and distribution channels will be added at Tissue World Americas, taking place at the at the Miami Beach Convention Center, Miami, Florida, on March 18-21, 2014. TRIF will explore key questions such as “Brands and Private Label: What Strategies are Best.”
One of the hottest topics in the tissue category today concerns the balance of market share held by nationally-branded products versus private label products. Costco, the world's number six retailer, last year announced that its Kirkland store brand bathroom tissue is its single top-selling item, with yearly sales of USD 400 million.
In Europe private label has gained a dominant market share of about 70 percent, depending on which country and segment such as toilet paper or facial tissue. In the USA, and in much of the rest of the world, branded products dominate the tissue categories, with brands taking about 70 percent share in the USA. What will happen in the future?
Tissue is giant business for retailers. Worth an estimated USD 80 billion worldwide each year and rising, it is very often their largest non-food category and the 3rd largest of all according to Nielsen consumer research data. Despite its relevance there has to date not existed a single event that brings all players in the value chain together.
Retailers such as Costco, Kroger and Winn-Dixie, among many others, have registered for the TRIF. All and any tissue paper products buyers and specifiers are welcome to participate in this opportunity to discuss and learn about the entire value chain from raw materials to finished products.
Tissue World is well-established since 1993 as the global tissue industry show focusing on the production and manufacturing side of tissue products. With the addition of TRIF, the entire value chain from retailer to raw material suppliers is covered, offering extraordinary insight in a short period of time.