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“Global Private Label Trends and Packaging Innovation, 2013,” a new report available from ResearchMoz.us., offers a detailed analysis of recent packaging innovations in the global private label market within the food, beverages and health and beauty industries, related to key trends, drivers, and issues.
The report is a result of extensive research to provide a comprehensive understanding of the global private label market and packaging consumption; this clearly establishes market trends, packaging dynamics, and areas of future growth.
The constantly changing nature of consumers' and retailers private label demand makes it difficult for those involved in the packaging industry to understand exactly which sectors and regions will be the focus of future growth. This report clarifies and quantifies future demand patterns and the types of innovations best placed to exploit them, so packaging manufactures and suppliers can plan for the future in confidence.
Pack materials and components covered include rigid plastics, flexible plastics, paper and board, rigid metal, glass, closures, labels and adhesives.
Packaging suppliers need to react to the changing demands of customers and retailers in order to plan for the future. It's not all low cost, low quality products. Retailers are now positioning private label products in direct competition with national brands and in some cases as improvements over them without the additional costs.
Private label strategies are increasingly varied in mature markets such as the UK and the US. While there still remains a place for low cost, basic quality goods such as Walmart's Great Value range, it is becoming common to see private label ranges across a variety of price points as retailers attempt to differentiate their brands from national brands (such as Tesco's Goodness healthy food for kids range) as well as compete directly with them (such as Mercadona's Hacendado juices in Spain).
Innovation in packaging is key to updating the image of private label products being followers rather than leaders. Private label is a great vehicle for launching packaging innovations as decision making processes are much shorter with retailers than with brand manufacturers.
Although value ranges still exist, private label products have developed quality ranges as they are able to work with local suppliers and can monitor and guarantee provenance, this has been especially important with recent food scares.
The core consumer sector, as far as private label is concerned, remains food, whilst health and beauty will be the rising star in terms of future market potential. There is limited growth potential for beverages over the next five years as far as private label is concerned, as brand manufacturers have a far more entrenched position in many mainstream soft drink and beer categories.
For the full report visit HERE.