Private Label Cereals Beat National Brands in Taste Test

Consumer Reports recently tested high-fiber RTE breakfast cereals, with two store brands, Market Pantry Frosted Shredded Wheat from Target and Great Value Raisin Bran from Walmart, singled out as both “Very Good” in terms of taste while also garnering “CR Best Buys” designations. The two beat out several name-brand products from Kellogg’s and Post.

CR noted that the Market Pantry Frosted Shredded Wheat features larger biscuits than the competition, but with a texture that wasn’t as crunchy as other samples. It was rated at a cost of $0.25 per serving (1 cup), providing the best consumer value compared to other tested cereals that received a “Very Good” rating. The cost per serving of Great Value Raisin Bran was $0.22.

In a follow-up article (“Best high fiber cereal, healthful and tasty”), Consumer Reports staff noted: “Based on our results, you can buy shredded wheat and raisin bran by price. Within those categories, many of the cereals taste quite similar, and there’s a CR Best Buy for each type: Market Pantry Frosted Shredded Wheat (Target) and Great Value Raisin Bran (Walmart).”

“The taste of fiber-rich cereals has come a long way,” said Maxine Siegel, Food Testing Team Leader, Consumer Reports. "In our latest tests, we found that you can buy shredded wheat and raisin bran by price, not name brand, and still expect similar quality in taste and nutrition.”

Kirkland Signature Organic Ancient Grains With Almonds was also “Recommended”  and deemed “Very Good” in the granola segment.

The complete rankings are available on the Consumer Reports website.

Source: Sacramento Bee

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