- RESEARCH & AWARDS
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Cosmoprof North America (CPNA) 2013 proved to be a record year for the show both in terms of the largest number of attendees in the show’s history and the largest number of participating exhibitors. The event, which was held at the Mandalay Bay Convention Center in Las Vegas from July 14 – 16, featured a sold out show floor with 892 exhibiting companies along with over 26,000 attendees--an8 percent increase over the previous year.
The show is organized by North American Beauty Events, a joint venture between BolognaFiere Group, a leading Italian-based organizer of international trade shows such as Cosmoprof Worldwide Bologna, and the Professional Beauty Association, North America’s largest and most influential trade association representing all sectors of the professional beauty industry.
“Cosmoprof North America continues to expand and innovate while remaining North America’s most influential event for the professional beauty industry. Along with Cosmoprof Worldwide Bologna and Cosmoprof Asia, BolognaFiere Group provides a unified platform that continues to meet the needs of the global beauty industry,” said Duccio Campagnoli, president of BolognaFiere Group and SoGeCos.
CPNA continues to further solidify its position in the U.S. marketplace as the premiere international beauty destination and featured an array of importers, distributors, manufacturers and global beauty leaders all under one roof. This year’s event delivered a strong international presence with exhibitors from 38 countries, eight official Country Pavilions and a contingency of foreign buyers from six different countries.
This year,the International Buyer Program served as a liaison between international buyers and exhibiting companies. The delegation of qualified buyers from abroad attended the show and met one-on-one with exhibitors with matching profiles. The buyers from countries including Argentina, Brazil, Canada, India, Mexico and Panama came to CPNA with the mission of finding new beauty products that they can introduce into their respective markets. There were over 219 meetings with 179 exhibiting companies over the course of the three-day event.
In addition to the International Buyer Program, domestic companies were able to meet with a delegation of over 116 foreign buyers from eleven countries.
This year, CPNA introduced two new programs, including BEAUTIQUE, a sampling bar, which allowed attendees to pick seven deluxe samples from 20 featured exhibiting brands in exchange for a small charitable donation that will benefit CITY OF HOPE. CPNA also hosted a live TV Open-See. Key merchants from QVC, HSN and The Shopping Channel along with their teams, hosted a live Open-See to meet with exhibiting companies. The live presentations were open to all pre-registered CPNA exhibitors.
Again this year, Discover Beauty, another exclusive initiative of CPNA, assisted emerging brands in finding the appropriate retail market. The brands enjoyed one-on-one meetings with prominent retailers such as C.O. Bigelow, Duane Reade, Henri Bendel, Ron Robinson APOTHIA, HSN, Amazon.com, Dermstore.com, and others. All 19 brands enrolled in this program were competing for the prestigious Discover Beauty Award. The 2013 Discover Beauty Award winner was Skin&CO Roma from Italy, which was announced at the Discover Beauty party at MIX inside THEhotel.
CPNA also brought back SPOTLIGHTS for a second year as part of the Discover Beauty program. This exhibit space offered smaller companies the opportunity to showcase their products at CPNA. With 20 brands in the program, SPOTLIGHTS was consistently busy throughout the show and featured small artisan labels.
Cosmoprof North America 2014 will take place July 13 – 15 at the Mandalay Bay Convention Center in Las Vegas. For more information on exhibiting or attending, please visit cosmoprofnorthamerica.com.