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Weis Markets this week announced the launch of its 11thround of price freezes, effective in all 164 stores. More than 1,300 private label and national brand products have been reduced in price and will remain at these discounted levels for 90 days, the company announced in a news release.
Since the company began its price freeze initiative in January 2009, Weis customers have saved more than $45 million. The current program runs through Oct. 12.
“Our Prize Freeze program has generated consistent savings for our customers since 2009,” said Kurt Schertle, Weis Markets’ executive vice president, sales and merchandising. “It is an extremely effective program that helps our customers lock in long-term savings at a time when they are looking for consistently strong values.”
Customers can identify Price Freeze items through store signage and shelf tags for participating items, as well as in weekly circulars.