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Macy's will host two contests to promote the launch its new Parisian inspired fashion brand, Maison Jules, in stores August 1, 2013.
The department store retailer will display 151limited edition bikes, in collaboration with Martone Cycling Company, alongside the collection in Macy's top stores. Each of those 151 "Maison Jules X Martone" bikes will be given away.
To enter to win a coral-colored custom "Maison Jules X Martone" bike, shoppers can text a unique code for their store, found in the Maison Jules shop.
There will also be a style contest conducted via Instagram in September, in which one grand prize winner will be awarded a trip to Paris, a "Maison Jules X Martone" bike, and a Maison Jules wardrobe valued at $500.
"We are thrilled to collaborate with Maison Jules, and created a bike that became an accessory for this girl: fashionable but dynamic, bold but feminine," says Martone Cycling Company's founder, Lorenzo Martone. "We believe in individuality and that everyone has a creative vein, so we are looking forward to seeing the results of Macy's Instagram contest, and want to wish luck to all of the participants."
The brand will be available in Macy's Impulse departments and will feature a selection of tops, sweaters, dresses, and pants with a French flair, ranging from $17.50 - $119.