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Family Dollar Executive Changes Keep DeBoer Leading Private Brands

As Family Dollar announced fiscal third quarter earnings this week, the company announced changes to its merchandising executive team as well.

That includes the departure of Paul White as chief merchandising officer and the hiring of Jason Reiser as the senior vice president of merchandising, in charge of health, beauty, personal care and household.

With Family Dollar President Michael Bloom assuming the duties of chief marketing officer as a replacement is being found, Tammy DeBoer will continue to lead the company’s private brand business.

DeBoer, who was hired last June to run the private brands business, was promoted senior vice president of foods in December and was heading up private brands only until a replacement was found.

A company spokeswoman said Thursday that DeBoer was still overseeing the position, and Bloom told analysts on a conference call that he had faith in all his merchandising leaders.

“We have a great team down there today,” Bloom said, according to transcripts of the call from Seeking Alpha. “The three senior vice presidents, I'm real happy. Tammy DeBoer came in from Food Lion, hit the ground running, managing all of our food businesses and private brand businesses. I've got Holly (Shaskey-Platek), who is taking over discretionary business, has just done a fabulous job stabilizing it with her team. And now Jason coming in to run health care and household.”

Reiser comes to Family Dollar after working 17 years at Sam’s Club. He replaces John Scanlon, who retired at the end of March.

Bloom also took the opportunity on the call to discuss an area of improvement in Family Dollar’s private brand program – batteries.

“Since I joined Family Dollar 21 months ago, it's been my goal to get in front of all of our major suppliers to continue to help educate them on our size and scale and to communicate the future growth opportunity at Family Dollar,” Bloom told analysts, according to the Seeking Alpha transcripts. “We are partnering to lay the foundation for profitable growth for the next decade. We've been making good progress. And for example, last quarter, we signed an agreement with Procter & Gamble to make Duracell batteries our only national brand in all of our stores.

“Exclusive agreements in segments where there is low customer loyalty, like batteries, are good for our customers, our stores and our profitability. Collaboration between our global sourcing and private brand teams epitomizes the importance of cross-functional collaboration, and we are making good progress. Last quarter, we shifted our entire Family Dollar private brand battery program direct to factory. Now while markups vary by category, this move in private brand batteries increased our merchandise markups by about 1,000 basis points. Our recent accomplishments in our battery program are what we are aiming to mirror across the entire merchandising organization.”

Family Dollar reported total sales up 9 percent in the quarter from a year earlier to $2.6 billion, with same-store sales up 2.9 percent.

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