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Private Label Share Grows In Europe

June 26, 2013
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The 2013 PLMA International Private Label Yearbook showed private label share grew in 18 of the 20 European countries tracked by Nielsen for the book.

Switzerland and Spain remained the countries with the top unit share, both topping 50 percent. Switzerland was the highest at 53 percent, with Spain second at 51 percent.

The United Kingdom (45 percent), Portugal (44 percent), Germany (42 percent) and Belgium (41 percent) followed, all above 40 percent.

Switzerland’s dollar share led the way at 45 percent, with the UK at 40.8 percent, Spain at 40.6 percent, Portugal at 33.3 percent and Germany at 32.4 percent.

Poland made the biggest gains from 2011, where unit share climbed more than 3 percent to 30 percent. Hungary and Slovakia also both made gains to pass the 30 percent unit share mark.

Since 2000, private label share has grown tremendously, according to Nielsen data. Spain’s unit share has grown from 22 percent to 51 percent today, with Germany’s share up 13 points to 42 percent, France’s share up 12 points to 36 percent, and the Netherlands share up 8 points to 29 percent.

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