Briefs

H-E-B Promotes Private Label Condiments with Instagram Contest

June 25, 2013

H-E-B is promoting its new Whataburger condiments with the “H-E-B #Ketchagram Giveaway.”

The condiment line from the San Antonio–based Whataburger hamburger chain is being bottled exclusively for H-E-B stores in Texas and Mexico and entered stores in May. The retailer is currently offering Whataburger’s Fancy Ketchup, Spicy Ketchup, and Original Mustard.

H-E-B also plans to add a new product called Whatafries in June, which are a “Texanized version of the French fry,” according to the retailer’s Facebook page.

“We want to know how you use the new Whataburger Ketchup, Spicy Ketchup and Mustard,” the retailer writes on its website. To enter the contest shoppers can Instagram a picture using the hashtag #Ketchagram and tag @heb for a chance to win a grand prize of a $520 Whataburger Gift Card, Whataburger condiments for a year, and a $500 H-E-B Gift Card. Four first prize winners will win a $100 H-E-B Gift Card and Whataburger condiments for a year. The contest runs June 7 to August 9 and includes five separate entry periods.

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