- RESEARCH & AWARDS
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A week after ramping up private label promotions for Memorial Day, a majority of retailers watched by Chicago-based market research firm Market Track trimmed their promotions, according to an exclusive report for PLBuyer’s eReport.
Eight of the 14 retailers in the Market Track study decreased promotions from a year earlier. CVS backed off the most, dipping 61.6 percent in promotions from a year ago, while A&P declined 31.1 percent.
Food Lion, in the midst of recently completed remodels at 178 of its stores, was the biggest gainer, with private label promotions up 44.8 percent from a year ago.
Market Track’s analysis reflects regional versioning and market specific differences in circulars. This is accomplished through an extensive collections process, including physically obtaining the ads from the various markets in which they are distributed. In instances where retailers send additional circulars to a limited number of markets, Market Track’s information reflects these nuances to give a view of what is happening nationally.