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Target will introduce its Beauty Concierge program in Minneapolis area stores on July 19.
Target says 36 participating stores will be staffed with a Target Beauty Concierge, a trained, brand agnostic beauty enthusiast. The Beauty Concierge provides shoppers with personalized, detailed and unbiased information about beauty and personal care products offered at Target. Beauty Concierges will be located in the beauty aisle at Target wearing a distinct black apron and no appointment is necessary.
“Target is excited to offer this unique, special service to our Minneapolis area guests who are passionate about beauty,” said Bryan Everett, Target’s senior vice president of stores in the Midwest region in a press release. “In an often crowded and sometimes daunting marketplace, Target’s Beauty Concierge program ensures that guests receive the friendly, personalized counsel they need to purchase their favorite beauty products at affordable prices.”