News / Retailer News

Reset Brings New Private Label Items To PetSmart

May 23, 2013
/ Print / Reprints /
/ Text Size+

After posting higher sales in the first quarter of 2013, PetSmart officials discussed the company’s largest reset in its history, a move that will include almost 1,000 new items, many of them PetSmart exclusive brands.

Same-store sales in the quarter rose 3.5 percent, the company announced, while total sales rose 5 percent. Among the company’s notable moves were expanding space to its super premium Simply Nourish brand, introducing new formulations in dog and cat foods for its own brands, and launching an exclusive clothing and toy line with Tommy Bahama Pets.

PetSmart President David Lenhardt told analysts the company would reset its reptile space in May, adding new private label items to the category, which is the fastest-growing species in the specialty category.

“This summer, we will be executing the dog hard goods reset across the chain,” Lenhardt said, according to transcripts of the call from Seeking Alpha. “We will be adding newness to our core brands, bringing in new category-relevant brands, as well as in and out buzzworthy brands.”

Lenhardt said the reset would start in June, run through August, and consume about a third of the total space in the store.

“A couple of things you’ll see us introduce as part of this. One is we’re going to, with exclusivity and really leveraging this humanization of pets trend … bring human brands into the pet space,” he said, according to the Seeking Alpha transcripts. “So you’re going to see Burt’s Bees in health and beauty. You’re going to see Off in flea and tick. You’re going to see Shout in stain and odor.

“So this is again really the first time we’ve been able to holistically look at our entire dog hard goods section, and we’re excited about both the innovation and the productivity it’s going to drive.” 

Did you enjoy this article? Click here to subscribe to Private Label Buyer.

Recent Articles by Chris Freeman

You must login or register in order to post a comment.



Image Galleries

September 2013 New Non-Food Products

This month’s new non-food products include soft chews for dogs, bottle labeling technology, skin-care products, eyebrow razors, and baby-safe laundry detergent.


Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

More Podcasts


Private Label Buyer Magazine

PLB April 2014 cover

April 2014

The April 2014 issue of Private Label Buyer includes articles on Omnichannel, store brand sauces, and more. Check it out today!

Table Of Contents Subscribe

NBB Private Label Foods

Which factors will drive further awareness—and development—of national-brand-better (NBB) private label foods?
View Results Poll Archive

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

plbuyer superstore logo


facebook_40px twitter_40px  youtube_40pxlinkedin_40px