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Even as business slowed in the first quarter of 2013, private and exclusive brands at Kohl’s continued to sell well, the company announced.
Private label penetration grew 0.3 percent from a year ago, building on a 0.3 percent gain in the fourth quarter of 2012 from the previous year. CEO Kevin Mansell told analysts on a conference call that the company remains focused on its private and exclusive brands, even as national brands show stronger sales.
“Our newest brands such as Jennifer Lopez, Marc Anthony and Rock and Republic continue to achieve solid double-digit growth increases,” he said, according to transcripts of the call from Seeking Alpha. “… On the center core business, it's definitely a business we're focused on. … The business … outperformed the store, though it wasn't exciting in terms of its results because, as we said, all six areas of business were, in fact, slightly negative.
“But I do believe that with some of the testings and remodels that we're doing, there's a lot of good things to come in that world. So I would expect that world to perform better as we look through the rest of the year.”