Retailer News / News

Kohl’s Continues Private Label Growth

May 17, 2013

Even as business slowed in the first quarter of 2013, private and exclusive brands at Kohl’s continued to sell well, the company announced.

Private label penetration grew 0.3 percent from a year ago, building on a 0.3 percent gain in the fourth quarter of 2012 from the previous year. CEO Kevin Mansell told analysts on a conference call that the company remains focused on its private and exclusive brands, even as national brands show stronger sales.

“Our newest brands such as Jennifer Lopez, Marc Anthony and Rock and Republic continue to achieve solid double-digit growth increases,” he said, according to transcripts of the call from Seeking Alpha. “… On the center core business, it's definitely a business we're focused on. …  The business … outperformed the store, though it wasn't exciting in terms of its results because, as we said, all six areas of business were, in fact, slightly negative.

“But I do believe that with some of the testings and remodels that we're doing, there's a lot of good things to come in that world. So I would expect that world to perform better as we look through the rest of the year.”

Did you enjoy this article? Click here to subscribe to Private Label Buyer.

Recent Articles by Chris Freeman

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

August 2014 New Food Products

This month’s new food products are organic coffee, hatch green chili tzatziki, cultured soy, kernel cooking oils, snack seasoning, thin Swiss cheese, tea and lemonade blend, crispy fish shapes, mole rojo braising sauce, sausage & cheese pita pocket, and chicken club pizza.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

More Podcasts

Private Label Buyer Magazine

PLB August 2014 cover

August 2014

The August 2014 issue of Private Label Buyer includes articles on non-food grocery items, as well as category insights on store brand spreads, healthcare, and personal care. Check it out today!

Table Of Contents Subscribe

Private Label Segments

Which segment of private label will see the biggest growth over the next year?
View Results Poll Archive

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

PLB Marketplace

STAY CONNECTED

facebook_40px twitter_40px  youtube_40pxlinkedin_40pxgoogle+ icon 40px