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Target Canada has entered into an exclusive partnership with Beaver Canoe, a member of the Roots Canada family, which marks Roots second exclusive collection with Target in Canada.
The Beaver Canoe for Target collection will consist of apparel items for the entire family, as well as home décor products, a first for the Beaver Canoe brand. Founded in 1982, Beaver Canoe brings a modern take on adventurous living.
The apparel collection will launch in Target stores across Canada Sept. 8, with the home collection hitting stores on Sept. 15.
"Our first collaboration with Target was such a valuable opportunity for us as we were able to make Roots more accessible to Canadians," said Michael Budman, co-founder of Roots with Don Green, in a release announcing the move. "We are looking forward to continuing our relationship with Target through the launch of the new Beaver Canoe collection, a brand that carries such a nostalgic feeling for Canadians. The Roots brand has its heritage in both home and apparel; however, this marks the first time Beaver Canoe has entered the home and decor category, so it's a very exciting time for us."
The Beaver Canoe for Target apparel collection consists of functional pieces including hoodies, sweatshirts, t-shirts, track pants and long-sleeve tops for toddlers to adults, as well as outerwear and accessories for men and women. Prices range from $7.99 to $99.99.
Diane Bald, design director at Roots Canada, is behind the new Beaver Canoe for Target home collection, which the release said incorporates a balance of style and purpose. It is made up of more than 65 pieces, including furniture, pillows, lighting, frames, vases and candle.
"Working closely with Target, we created a line we are really proud of," Bald said in the release. "Perfect for fall, the collection draws inspiration from the Canadian outdoors, specifically Algonquin Park. It's a mix of rustic and modern, so you can enjoy the coziness of the cottage in the comfort of your own home all year long."