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Roundy’s Reaches Record Private Label Share

May 10, 2013
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Roundy’s CEO Bob Mariano said this week that the retailer posted record high private label penetration in its first quarter.

Mariano told analysts on a conference call that first quarter sales at the retailer rose 4.8 percent to $983.5 million, with same-store sales up 1.3 percent. He added that the company’s private label portfolio now includes more than 6,100 products.

“In the first quarter, we continued to execute on two of our customer-centric initiatives, including driving higher sales of perishables and own brand products,” he said on a conference call with analysts, according to transcripts from Seeking Alpha. “Our perishable business now accounts for 34.6 percent of total sales, approximately 160 basis points higher than 1oneyear ago, the highest ever for first quarter.

“Our own brand products ended the first quarter at 22.5 percent, our highest rate ever and a 260-basis-point improvement over last year's first quarter.”

At that rate of penetration and sales, Roundy’s would total about $885 million in private label sales in 2013, enough to be about 32ndplace on the PLB Top 35 list. The Top 35 list for 2012 will be revealed in the October 2013 issue of PLBuyer.

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