Catching Up With Chris

Best-Kept Secrets Are Worth The Wait

May 10, 2013

It’s the time in the weeks before Christmas, when your children are staring longingly through store windows, wondering if the thing they wanted so desperately on the Christmas list will be under the tree that year.

And you stand next to them, with a slight grin on your face, knowing that you’ve already gotten the present. Having to keep yourself from spilling the beans before it’s time.

Because sometimes the best surprises are the ones that we have the most trouble keeping a secret.

And that’s why you need to make your way to our conference in Chicago in June. Because I have one of those best-kept secrets. And we’ll be unveiling it at the show. And you need to be there to find out what it is.

Our mission here at PLBuyer is to be your trusted companion, delivering the essential news and insights to our readers with unmatched speed and integrity. And as we considered some of the ways we could provide new and unique content for our audience, we took a look at the things you need to do your job every day.

Having a place to easily manage the sourcing portion of your workflow was one area we highlighted, and that led to the new RFP functionality we added to the PLBuyer Superstore. Whether you choose to send out RFP forms through the standard form we provide, or simply managing your workflow using RFPs you already have in house, we wanted to come up with a way to make your job a little bit easier.

And you’ll get a chance to see a demonstration of that functionality at our conference in June, too.

But then we started looking at other aspects of our industry, and what buyers and managers need to know to do their jobs every day.

And the one thing we came back to was information. Data. Research. The tools that you are able to access to decide what direction you want to go with product development, when to switch lines, what the present and future holds in store for the categories you work in and around.

So we did what good information providers do. We found experts in the field. We tapped our partners’ expertise. And we began work on something that would truly help you do your job better.

It’s game-changing research that we believe we have come up with, and as we’ve gone through the process of putting this together, we have become more and more excited, as have our partners. We believe this is the kind of information that can be accessed quickly and often and help everyone in and around the private label industry get a better handle on what is important in our world today.

It’s … it’s …

 No. I can’t say what it is. No matter how much I’d like to do it. You’re just going to have to trust me. This secret is worth keeping. And you won’t want to miss it when we lift the sheet off it on June 12th at the Intercontinental O’Hare hotel in Rosemont. 

Did you enjoy this article? Click here to subscribe to Private Label Buyer.

Recent Articles by Chris Freeman

You must login or register in order to post a comment.



Image Galleries

September 2014 New Food Products

This month's new food products include cane sugars, barbeque sauce, condiments in squeeze bottles, cinnamon snack seasoning, and jalapeno tzatziki, ice cream, herb toasts, corn puffs, instant coffee, coconut water, and a water enhancer.


Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

More Podcasts

Private Label Buyer Magazine

PLB September 2014 cover

September 2014

The September 2014 issue of Private Label Buyer includes a convenience channel update, as well as category insights on frozen store brand trends and health and beauty items. Check it out today!

Table Of Contents Subscribe

Private Label Segments

Which segment of private label will see the biggest growth over the next year?
View Results Poll Archive

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

PLB Marketplace


facebook_40px twitter_40px  youtube_40pxlinkedin_40pxgoogle+ icon 40px