- RESEARCH & AWARDS
- CATEGORY REVIEWS
Pressing forward with its private label plans, Target doubled the amount of private label promotions it had last week from a year earlier, according to an exclusive report for PLBuyer’s eReport from Chicago-based market research firm Market Track.
Target was the leader of a group of seven retailers of a group of 13 studied by Market Track that increased promotions from a year ago. Kmart (+18.9%) and HEB (+17.5) were the next highest gainers.
Rite Aid dropped its promotions by 40.2 percent from a year ago to lead the six decliners, with Kroger (-25.7%) also pulling back.
Market Track’s analysis reflects regional versioning and market specific differences in circulars. This is accomplished through an extensive collections process, including physically obtaining the ads from the various markets in which they are distributed. In instances where retailers send additional circulars to a limited number of markets, Market Track’s information reflects these nuances to give a view of what is happening nationally.