PRAIM Group Introduces PRAIM Private Label

April 23, 2013


PRAIM Group, a food licensing, marketing and distribution company, announced its new division, PRAIM Private Label, today.  PRAIM Private Label provides celebrities, brands and retailers with custom-designed packaging for PRAIM Group's proprietary 3.5-ounce, all natural and kosher chocolate bars.

PRAIM Private Label uses a client's existing art work or creates original designs based on needs. PRAIM Group is known for its premium chocolate bars with chic and humorous packaging. The company creates its own designs and also has licensing agreements with well-known brands including The Andy Warhol Foundation, Pan Am, KnockKnock(r) Anne Taintor(r), Mary Phillips Designs and more.   

 "For nearly two years, brands and retailers have turned to us to help them create customized packaging that works in their stores or for a specific event," says Paul Pruett, CEO of PRAIM Group. "This part of our business is thriving so we have formalized the division. Companies turn to us because we're creative, flexible and make it easy for our partners to offer their customers something unique, fun and delicious."

Recently, PRAIM Private Label has worked with several worldwide retailers creating customized packaging for chocolate bars being sold in stores as part of its every day confections line, seasonal company campaigns and corporate philanthropic fund raising efforts. Moreover, as part of the growing celebrity and chocolate trend, PRAIM Private Label has worked with celebrities to create their own chocolate brand that can be sold in stores alongside their other branded items. 

Did you enjoy this article? Click here to subscribe to Private Label Buyer.

Recent Articles by Jamie Grill-Goodman

You must login or register in order to post a comment.



Image Galleries

April 2014 New Non-Food Products

This month's new non-food products include sunscreen bands, makeup remover, lip balm, jumbo cotton balls, healing ointment, and a shelf-management system for better merchandising.


Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

More Podcasts


Private Label Buyer Magazine

PLB April 2014 cover

April 2014

The April 2014 issue of Private Label Buyer includes articles on Omnichannel, store brand sauces, and more. Check it out today!

Table Of Contents Subscribe

NBB Private Label Foods

Which factors will drive further awareness—and development—of national-brand-better (NBB) private label foods?
View Results Poll Archive

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

plbuyer superstore logo


facebook_40px twitter_40px  youtube_40pxlinkedin_40px