SymphonyIRI Group Rebrands To IRI

April 16, 2013
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SymphonyIRI Group, Inc. has announced that it is embracing its founding name of Information Resources, Inc. and rebranding as IRI.

The embrace of the IRI brand is underscored by a business strategy and mission to deliver growth for clients across the globe by pinpointing what matters and illuminating how it can impact their businesses.

“IRI has a rich heritage of innovation and going beyond the data, leveraging advanced analytics and enabling technologies to help our clients excel and win,” says Andrew Appel, IRI’s president and chief executive officer. “We have the leadership, the people, the unique assets and the distinctive capabilities to deliver on our new strategy and make a real difference for clients. We’re taking the best of what we’ve been boldly forward.”

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