Exclusive: April Starts On Private Label Promotion High

More than two-thirds of retailers followed by Chicago-based market research firm Market Track exclusively for PLBuyer’s eReport showed increases in private label promotions last week from a year ago.

Food Lion showed the biggest jump, with 65.9 percent more promotions than the same week a year ago. But Walgreens increased 45.3 percent, and A&P rose 34.6 percent from a year ago. In all, nine of the 13 retailers tracked boosted promotions from 2012.

Of the retailers that decreased promotions, Target was the leader, dropping 18.4 percent from a year ago, but its total promotions for the week were second only to HEB among the 13 tracked.

Kmart (down 2.3 percent) and Safeway (down 7.5 percent) were basically flat, with Ahold’s Giant brand the only other decliner, down 10.8 percent.

Market Track’s analysis reflects regional versioning and market specific differences in circulars. This is accomplished through an extensive collections process, including physically obtaining the ads from the various markets in which they are distributed. In instances where retailers send additional circulars to a limited number of markets, Market Track’s information reflects these nuances to give a view of what is happening nationally.

PL Promotions 4-10-13

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