Retailer News / Channels / News / Grocery

Trader Joe's Shoppers Favor Private Label

April 9, 2013
/ Print / Reprints /
ShareMore
/ Text Size+

In a new video on PLMALive! David Merrifield reports that Trader Joe's recently assembled a list of its most popular products and private label featured prominently on that list.

While most Trader Joe's products are private label products, it's their unique and unrivaled traits that show how far private brands have come.

For example, Speculoos Cookie Butter, a spread made of a Belgian cookie not yet well known here in the U.S. is an item that appeared as a favorite in the snack category.

The snack category was well represented on the list and included store brand flavored ginger snaps, pumpkin butter and peanut butter-filled pretzels, all of which are unique to Trader Joe's. The more basic, meal-oriented products like Mandarin orange chicken, tomato basal marinara and tomato & pepper soup are all Trader Joe's store brand items.

Merrefield concludes that these products with unusual flavorings are another indication that the old idea that store brands are imitations of national brands has passed and that many of the products listed do not have a comparable national brand.

This report can be accessed on www.plmalive.com.

Did you enjoy this article? Click here to subscribe to Private Label Buyer.

Recent Articles by Jamie Grill-Goodman

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

October 2014 New Food Products

This month's new food products are seasonings, Greek yogurt dip, seaweed snack, mushrooms, candy, shredded cheese, chocolate, broth, ice cream bars, salad topper, and wine.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

More Podcasts

Private Label Buyer Magazine

PLB October 2014 cover

October 2014

The October 2014 issue of Private Label Buyer includes new perspectives on produce, as well as category insights on pasta, rice, and potatoes. Check it out today!

Table Of Contents Subscribe

Private Label Segments

Which segment of private label will see the biggest growth over the next year?
View Results Poll Archive

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

PLB Marketplace

STAY CONNECTED

facebook_40px twitter_40px  youtube_40pxlinkedin_40pxgoogle+ icon 40px