Catching Up With Chris

We're Turning Insights into Action in June

April 8, 2013

So what does your schedule look like in mid-June? If you don’t have the dates for our PLB360 Conference circled in red, take a look at that calendar again and see if there’s something you have going on that’s more important than our annual get-together.

My hunch is you won’t find much, if anything, bringing you more value over a three-day time period than our conference.

We’ll be Turning Insights Into Action. That means providing attendees with the best of both worlds. It means the best insights from analysts such as Todd Hale of Nielsen, who will talk about what the economic recovery means to the growth opportunities for the private label industry.

Jonathan Asher of Perception Research Services will break into the company’s annual shopper research report on private label, talking about the consumers’ perspective on the industry today. Lynn Dornblaser of Mintel will discuss innovation in the global private label market, while Jim Lucas of Schawk will take a look at the detail and care retailers are putting in their private label products today to give customers a feel of pampering while increasing store loyalty.

So those are the insights, the information, the data. And that doesn’t include a very special presentation that we’ll make to kick off the second day, a game-changer in the private label industry that no one will want to miss.

But that’s clearly not all. Our conference is about providing a forum for our readers to interact and learn from each other. And it’s about the broader private label industry.

So we have Walgreens to speak about the overhaul in their private label program over the past three years.

We’ll have OfficeMax coming to talk about the innovation they’ve put together in private label from an office supply mass merchandiser.

We’ll have Sam’s Club in to talk about the birth of their health and wellness brand from the perspective of a club/warehouse retailer.

And we’ll have the most comprehensive look at Walmart’s private label program that anyone has put together to date, from private label experts Christopher Durham and Perry Seelert. The pair are putting together a report on the 50-plus private brands in Walmart’s U.S. operations and will exclusively present their findings at our conference in June.

It’s exactly the kind of insight and action that only PLB360 can bring to our industry. And when you consider the store tour of Walgreens that we will have available before the conference begins, the private label taste and sensory tests that were such a hit last year that return under the direction of UL, our presentation of Category Colonel awards, there’s so much value at our conference that I believe you’ll be clearing your calendar to make it to Rosemont, Ill.

If you haven’t made your plans yet, take another look at the agenda, the plans, the speakers, the attendees from last year and more at www.plbuyerconference.com

 

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