Channels / News / Grocery

Exclusive: Fewer Promotions Among Retailers Last Week

April 3, 2013
/ Print / Reprints /
ShareMore
/ Text Size+

Six of the 11 retailers followed by Chicago-based market research firm Market Track had fewer private label promotions last week than a year ago, the group said in a study exclusively for PLBuyer’s eReport.

A&P was the biggest of the decliners, with 42.4 percent fewer promotions than a year ago. Rite-Aid cut back by 56 percent, but A&P had four times the amount of promotions than Rite-Aid. Kroger also saw a significant drop, down 23.8 percent in promotions from a year ago.

Drugstores led the gainers, with Walgreens (up 22.8 percent) and CVS (up 22 percent) both ahead of last year’s private label promotions pace.

Market Track’s analysis reflects regional versioning and market specific differences in circulars. This is accomplished through an extensive collections process, including physically obtaining the ads from the various markets in which they are distributed. In instances where retailers send additional circulars to a limited number of markets, Market Track’s information reflects these nuances to give a view of what is happening nationally.

PL promotions 4-3-13

Did you enjoy this article? Click here to subscribe to Private Label Buyer.

Recent Articles by Chris Freeman

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

November 2014 New Food Products

This month's new food products are Flours, crepes, lollipops, several candy items, pancakes, dip, fish, raisins, pizza, almond milk, peanut butter, and a breakfast bowl.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

More Podcasts

Private Label Buyer Magazine

PLB November 2014 cover

November 2014

The November 2014 issue of Private Label Buyer - its last issue - includes articles about the retailer as manufacturer and OTC/healthcare items, as well as category insights on pizza and household goods. Check it out today!

Table Of Contents Subscribe

Private Label Segments

Which segment of private label will see the biggest growth over the next year?
View Results Poll Archive

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

STAY CONNECTED

facebook_40px twitter_40px  youtube_40pxlinkedin_40pxgoogle+ icon 40px

PLB Marketplace