Hy-Vee Improves Private Label Cookies

March 25, 2013
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Hy-Vee has improved its fresh-baked cookie recipe, the retailer said.

“We tried a lot of recipes. Baked a lot of cookies. Sampled a lot of cookies. Asked customers to taste and test. We tweaked the recipes and sampled again,” the retailer states on its website.

Hy-Vee offers recipes using its cookies on the website and also offers cookie and beverage pairing ideas, such as Oatmeal Raisin with Hot Apple Cider, Peanut Butter Chocolate Chip with Guinness, Molasses with Oolong Tea, and M&M Double Chocolate with Italian Roast Coffee.

The retailer sampled the cookies to its customers last weekend.

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