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BeaconUnited has partnered with ArchPoint Consulting, a strategic services company, to bring a full suite of strategic consulting, sourcing and logistics and marketing services to their clients.
BeaconUnited is a venture of eight leading U.S. food brokers, combining the reach and resourcefulness of a national firm with the personal touch and market knowhow of regional experts. BeaconUnited’s member brokers are: ArchPoint Sales (San Antonio), Blackford Brokerage (Kansas City Metro), Brennan & Nagel (St. Louis), Carlin O’Brien (Chicago Metro), Co-Sales (Phoenix), ESM (Montvale, N.J.), KCBS (Cincinnati) and Riteway (Lakeland, Fla.).
“Today represents a strategic shift in how a food broker business brings added value services to its clients,” said Tony Scudieri, BeaconUnited’s CEO. “This strategic investment will bring best-in-class solutions to BeaconUnited clients. This is not your traditional food broker solution — this is going to be something special. Already, ArchPoint Consulting and BeaconUnited’s venture has provided a variety of our clients cutting-edge marketing services.”
Working together, BeaconUnited and ArchPoint have developed a suite of marketing services specifically designed to solve client’s retail execution challenges.
“As the dynamics of communicating with customers change, the consumer packaged goods market has grown increasingly complicated. Our partnership is designed to help BeaconUnited clients navigate the changing world of marketing and messaging,” said Richard Spoon, CEO of ArchPoint.
ArchPoint Marketing, a full-service marketing company, will represent each of BeaconUnited's eight member brokers and their clients, providing BeaconUnited’s retailer and manufacturing clients turnkey solutions in product and brand management across all media platforms, including social media and point of purchase — plus market research, packaging and promotion effectiveness.
By joining forces with ArchPoint, BeaconUnited provides best-in-class industry expertise to clients in the areas of strategy/OGSM, people and change, sourcing/supply chain and sales/customers.
“In addition to providing best-in-class marketing services, we have joined forces with Black Pearl Intelligence to provide our clients access to advanced business intelligence on consumer and industry perceptions of their brands, the marketplace and their competitors,” said Jesse Edelman, Chief Operating Officer with ArchPoint.
With increased marketing services, BeaconUnited will further capitalize on its unique position that offers customers national reach and local expertise. With customer access to top marketing and analytical data, BeaconUnited is able to strategically manage the natural synergy between manufacturer and retailer.