Retailer News / News

New Sandwiches Highlight 7-Eleven Menu

March 5, 2013

The largest convenience store chain in the world announced a pair of new private label additions to its menu with two premium sandwiches, the Steakhouse Roast Beef and Bistro Deluxe.

Both sandwiches are among 7-Eleven’s Fresh To Go sandwich lines, and are made each day with fresh ingredients in local FDA-inspected kitchens and delivered to stores, the company said in a news release.

The Steakhouse Roast Beef is a roast beef with blue cheese crumble, mayonnaise, baby spinach and tomatoes on marble rye bread. The Bistro Deluxe features black forest ham, Genoa salami and Swiss cheese with lettuce and Dijon mustard on Asiago bread.

“Eating on the go or buying food to eat later are trends that are here to stay, but people are less willing to give up quality for convenience, nor should they,” said Kelly Buckley, 7-Eleven vice president of fresh food innovation, in the release. “At 7-Eleven, we have broadened our menu appeal for customers who want a premium, deli shop-quality sandwich.”

The company also highlighted new packaging on its Fresh To Go products, featuring a contemporary dot-grid pattern in shades of lime green on sturdy, clear plastic packaging, the company said. 7-Eleven worked with a color consultant to develop a pallet that appeals to millennials.

“The packaging serves as the stage for the food and needs to convey freshness, quality and the 7‑Eleven brand image,” Buckley said.  “It also needs to make the food easy to eat on the go.  We have added a packaging engineer to our staff who worked closely with our marketing agency and a graphic designer to create the new look.”

The new sandwiches also are being merchandised with a free 16-ounce Pepsi drink with purchase for a suggested retail price of $4.29. They will be featured on the company’s app on Apple and Android phones as well as outdoor ad campaigns in select markets.

The retailer said in the release the new foods are helping it compete with food retailers and quick-serve restaurants for business.

“Ours is a holistic fresh-food plan, with the primary goal of building an all-day menu of delicious foods that gives hungry customers what they want morning, noon and night,” Buckley said.  “That's what differentiates 7-Eleven from most prepared-food providers. At 7-Eleven, you can get a slice of pizza for breakfast or a breakfast sandwich in the middle of the night and, of course, one of our new sandwiches any time of day.”

7-Eleven has more than 10,000 stores in North America. It was named PLBuyer’s 2010 Retailer of the Year and ranked 31ston the 2012 PLB Top 35 list.

Did you enjoy this article? Click here to subscribe to Private Label Buyer.

Recent Articles by Chris Freeman

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

July 2014 New Food Products

This month’s new food products include coffee, energy bars, healthy pizza for kids, specialty sauces, Greek yogurt dip, gelato, puffed grain snacks, snack seasonings, and much more.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

More Podcasts

Private Label Buyer Magazine

PLB July 2014 cover

July 2014

The July 2014 issue of Private Label Buyer includes articles on changing retail dynamics as well as category insights on store brand cosmetics and paper products. Check it out today!

Table Of Contents Subscribe

Innovation

Which private label category is currently seeing the most innovation?
View Results Poll Archive

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

PLB Marketplace

STAY CONNECTED

facebook_40px twitter_40px  youtube_40pxlinkedin_40pxgoogle+ icon 40px