Retailer News

Dollar Tree CEO Excited Over New Products

As Dollar Tree reported strong sales and earnings for its fiscal 2012, CEO Bob Sasser told investors the retailer would be expanding categories in 2013, and he was particularly excited about the products headed to the company’s 4,671 stores later this year.

“You're going to see expansions in our stores through the course of the year in our household products area, in our candy, snacks and beverage area, in our stationery business,” Sasser said on a conference call, according to transcripts from Seeking Alpha. “We're very excited about our stationery business. And also in our party business. … We really want our customers to be challenged by great value and to purchase great product from the time they enter the store until the time they leave the store.”

Same-store sales at Dollar Tree rose 2.4 percent in the fiscal fourth quarter, with earnings rising 26.3 percent and total sales reaching $2.25 billion. That’s the first quarter with more than $2 billion in sales in Dollar Tree’s history, Sasser said, according to the Seeking Alpha transcripts.

For the full year, same-store sales rose 3.4 percent, total sales climbed 11.5 percent to $7.39 billion, and earnings rose 33.3 percent.

“We believe we're more relevant today with the consumer under pressure than we've ever been,” Sasser said. “And we think that's going to continue for a few years, several years.”

Sasser also took time to talk about the company’s buyer trip to Asia in January, saying it was the best trip that he’d been on with the merchants.

“We went off and went to Asia with a real plan, worked with the vendors, got the best prices,” he said. “And I got to tell you, with the merchandise that's coming from that trip, first of all, for our fourth quarter next year, our mark on is going to be on plan.

“The merchandise is going to be really exciting. We have new home and textile products, their own trend, our housewares categories are exceptional, especially our dinnerware is just striking, really. We're able to do what our merchants are able to do for the $1 price point. They've updated our stationery assortment. They've updated our party assortment. Our toy department was completely overhauled. It's just really was an exciting trip. And frankly, it is the best trip I've been on since I've been with Dollar Tree.”

Did you enjoy this article? Click here to subscribe to Private Label Buyer.

Chrisfreeman-plb
Chris Freeman became editor of PLBuyer magazine in 2012 after spending more than 20 years in newspaper and magazine publishing, most recently as the business editor for a newspaper and B-to-B magazine in the Chicago suburbs. He graduated with a communications degree from the University of Akron and can be found cheering on his beloved Chicago Blackhawks throughout the winter months.

Recent Articles by Chris Freeman

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

The PLBuyer Top 10, April 2013

The following stories were the top 10 most-read items posted to the PLBuyer website during the month of April—and we’ve collected them here for quick and easy review. Click through to read the full stories.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

More Podcasts

THE MAGAZINE

Private Label Buyer Magazine

PLB May 2013 cover

May 2013

The May 2013 Issue of Private Label Buyer includes a cover story on deli choices, as well as Category Insights on milk and juice and cheese products. Check it out today!

Table Of Contents Subscribe

PLMA Trade Show

How often have you attended a PLMA Trade Show, in the U.S., Europe or Asia, as an attendee or an exhibitor?
View Results Poll Archive

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

plbuyer superstore logo

STAY CONNECTED

facebook_40px twitter_40px  youtube_40pxlinkedin_40px