Weis Markets is letting shoppers pick its next Weis Quality private label ice-cream flavor.
The retailer's Facebook post tells shoppers they have a week left to enter the Weis Flavor Creator Contest. Contestants can enter by “liking” the Weis Facebook page, and completing an entry form HERE by Feb. 17. Weis will pick the top 3 suggestions and shoppers can then vote on their favorite flavor Feb.22-March 8.
The winners will receive a year’s supply of ice cream.
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This month’s new food products include mini cheesecakes and pastries, microwavable rice, couscous, pickled garlic, barbecue sauces and rubs, salsa, jerky, and English toffee.
Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.
The June 2013 Issue of Private Label Buyer includes a cover story on the PLBuyer PLB 360 conference, as well as Category Insights on frozen food and meats and general merchandise. Check it out today!
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