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DS Smith Packaging will receive two WorldStars, awards of the packaging industry, at this year’s awards ceremony in Sydney, Australia, on May 9 for the Xfach Folding Coil and the AXE “ANARCHY” display.
Only packaging and displays which won a national contest are able to achieve a WorldStar. The Xfach Folding Coil for Equisa AG and the AXE “ANARCHY” display qualified for the WorldStar in September when they received the 2012 German Packaging Award.
The AXE “ANARCHY” display bestowed a WorldStar for DS Smith Packaging in the category “Health and Beauty”. The display was developed to promote Unilever’s brand AXE “ANARCHY”. The Xfach Folding Coil, made for Equisa AG, received a WorldStar in the category “Other”. The Xfach Folding Coil is designed for multiple use for rubber seal, foam plastic strings, cable and similar. The innovative system is constructed in a way that the Coil can be folded and put upright within no time and therefore is perfectly designed for multiple use.
“We are very proud and appreciate the two WorldStars as awards for our innovative strength,” states Carolyn Wagner, Managing Director Germany, Austria and Switzerland of DS Smith Packaging.