Target Launches REDcard In Canada Before Stores Open

February 5, 2013

Canadian shoppers who want to get ahead of the game before Target stores open this spring can apply for the company’s REDcard products – the Target debit card and Target RBC MasterCard – online at

The Target debit card will be a private label card issued by Target Canada, linked to the cardholder’s existing checking account and only able for use at Target stores in Canada. Royal Bank of Canada will control the Target RBC MasterCard, which can be used anywhere MasterCard is accepted.

Using either card will gain the shopper an additional 5 percent off prices.

“We know our guests value the instant savings that come with a REDcard, and we want to ensure Canadian guests apply now so they are ready when their neighborhood Target store opens its doors,” Target Canada President Tony Fisher said in a news release.

Did you enjoy this article? Click here to subscribe to Private Label Buyer.

Recent Articles by Chris Freeman

You must login or register in order to post a comment.



Image Galleries

July 2014 New Food Products

This month’s new food products include coffee, energy bars, healthy pizza for kids, specialty sauces, Greek yogurt dip, gelato, puffed grain snacks, snack seasonings, and much more.


Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

More Podcasts

Private Label Buyer Magazine

PLB July 2014 cover

July 2014

The July 2014 issue of Private Label Buyer includes articles on changing retail dynamics as well as category insights on store brand cosmetics and paper products. Check it out today!

Table Of Contents Subscribe


Which private label category is currently seeing the most innovation?
View Results Poll Archive

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

PLB Marketplace


facebook_40px twitter_40px  youtube_40pxlinkedin_40pxgoogle+ icon 40px