German online food magazine Lebensmittel Zeitung reported that German retailer Edeka has launched a premium private label baby food product line called SunSan.
According to ESM, the line consists of 30 organic products and are being stock first by Minden-Hannover and Sudwest, two of Edeka’s regional divisions. ESM said Sunval is the supplier for the product and it is being co-branded and certified by Demeter, an organization for biodynamic agriculture.
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The following stories were the top 10 most-read items posted to the PLBuyer website during the month of April—and we’ve collected them here for quick and easy review. Click through to read the full stories.
Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.
The May 2013 Issue of Private Label Buyer includes a cover story on deli choices, as well as Category Insights on milk and juice and cheese products. Check it out today!
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