Briefs

IMUSA Launches Exclusive International Cookware Line At Target

February 4, 2013

IMUSA, the leader in Hispanic and ethnic cookware, will be entering Target stores nationwide. IMUSA will roll out an exclusive line of products for the retailer that will enable all to enjoy international cooking. Their unique offerings will help bring a variety of Latin, Mexican, Caribbean and Asian cuisines, culture and traditions to kitchens across the U.S., the company said in a news release.

A few of the distinct products that will be available exclusively at Target stores nationwide include: Fajita and tortilla griddle, tortilla warmer, quesadilla pan, granite molcajete, 7-piece stir fry and tempura Asian wok set, Asian bamboo steamer, nonstick Dutch oven, paella pan, tamale/seafood steamer and bamboo cooking utensils.

"We are excited about our partnership with Target and hope to reach a new audience with our line of ethnic cookware products," IMUSA CEO Manny Gaunaurd said in the release. "These new consumers are instrumental to company growth and we want to eventually bring Hispanic and international cooking to every home."

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