- RESEARCH & AWARDS
- CATEGORY REVIEWS
Staples has started selling its Staples brand products in Japan.
Staples established a wholesale distribution relationship with Jointex, office products wholesaler and division of PLUS Corporation, which is also a manufacturer of stationery and office furniture based in Tokyo. A wide range of Staples brand products, including technology accessories, writing instruments and supplies such as notebooks and binder clips with unique designs are now available in Japan through delivery and hundreds of dealers, as well as more than 25 retail stores.
“As the most trusted brand in office products in North America, our goal at Staples is to help small businesses succeed by providing innovative, quality products,” said Dave D’Angelo, SVP of Staples Brand Group. “We’re excited to introduce Staples brand products to Japan, providing businesses there with the quality and value that customers around the world trust every day.”
“Jointex Company is proud to offer Staples brand products in Japan,” said Kimio Asano, company president of Jointex Company. “Japanese consumers will love the quality and value as well as the unique designs and vivid colors of Staples brand products, and we expect to grow both our retail and delivery businesses through this relationship.”
Staples recently announced that growing its own-brand products is one of the key elements of its new strategic plan.