Staples Sells Its Brand In Japan.

January 24, 2013
/ Print / Reprints /
ShareMore
/ Text Size+

Staples has started selling its Staples brand products in Japan.

Staples established a wholesale distribution relationship with Jointex, office products wholesaler and division of PLUS Corporation, which is also a manufacturer of stationery and office furniture based in Tokyo. A wide range of Staples brand products, including technology accessories, writing instruments and supplies such as notebooks and binder clips with unique designs are now available in Japan through delivery and hundreds of dealers, as well as more than 25 retail stores. 

“As the most trusted brand in office products in North America, our goal at Staples is to help small businesses succeed by providing innovative, quality products,” said Dave D’Angelo, SVP of Staples Brand Group. “We’re excited to introduce Staples brand products to Japan, providing businesses there with the quality and value that customers around the world trust every day.”

“Jointex Company is proud to offer Staples brand products in Japan,” said Kimio Asano, company president of Jointex Company. “Japanese consumers will love the quality and value as well as the unique designs and vivid colors of Staples brand products, and we expect to grow both our retail and delivery businesses through this relationship.”

Staples recently announced that growing its own-brand products is one of the key elements of its new strategic plan.

 

Did you enjoy this article? Click here to subscribe to Private Label Buyer.

Recent Articles by Jamie Grill-Goodman

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

September 2014 New Food Products

This month's new food products include cane sugars, barbeque sauce, condiments in squeeze bottles, cinnamon snack seasoning, and jalapeno tzatziki, ice cream, herb toasts, corn puffs, instant coffee, coconut water, and a water enhancer.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

More Podcasts

Private Label Buyer Magazine

PLB September 2014 cover

September 2014

The September 2014 issue of Private Label Buyer includes a convenience channel update, as well as category insights on frozen store brand trends and health and beauty items. Check it out today!

Table Of Contents Subscribe

Private Label Segments

Which segment of private label will see the biggest growth over the next year?
View Results Poll Archive

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

PLB Marketplace

STAY CONNECTED

facebook_40px twitter_40px  youtube_40pxlinkedin_40pxgoogle+ icon 40px