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Loblaw Companies announced Tuesday it will be the first North American grocer to introduce Aquaculture Stewardship Council (ASC) certified product in stores with the addition of its PC Blue Menu Tilapia.
The ASC is an independent, not-for-profit organization that aims to be the leading global certification and labeling program for responsibly farmed seafood. The ASC manages the worldwide standards for responsibly farmed seafood and is committed to preserving marine and fresh water habitats while endorsing social standards.
"We saw the need for the creation of a global standard-setting program for farmed seafood and are proud to have been engaged in helping launch the first ASC certified product in stores. We hope that Canadians will agree that we are driving the fish farming industry forward to more responsible methods," says
The decision to support the development of the ASC is part of
""The new ASC-certified farmed tilapia is proof that