Loblaw Companies To Offer ASC-Certified Tilapia

January 23, 2013
/ Print / Reprints /
/ Text Size+


Loblaw Companies announced Tuesday it will be the first North American grocer to introduce Aquaculture Stewardship Council (ASC) certified product in stores with the addition of its PC Blue Menu Tilapia.

The ASC is an independent, not-for-profit organization that aims to be the leading global certification and labeling program for responsibly farmed seafood.  The ASC manages the worldwide standards for responsibly farmed seafood and is committed to preserving marine and fresh water habitats while endorsing social standards.

"We saw the need for the creation of a global standard-setting program for farmed seafood and are proud to have been engaged in helping launch the first ASC certified product in stores. We hope that Canadians will agree that we are driving the fish farming industry forward to more responsible methods," says Paul Uys, vice-president, sustainable seafood, Loblaw Companies Limited in a press release.

The decision to support the development of the ASC is part of Loblaw's commitment to source 100 per cent of all seafood from sustainable sources by the end of 2013. Loblaw plans to introduce additional ASC-certified products including basa/pangasius fish and tropical shrimp later this year.

""The new ASC-certified farmed tilapia is proof that Loblaw's commitment to find and sell more responsibly and sustainably sourced farmed and wild-caught seafood is helping secure healthier oceans,” said Robert Rangeley, vice-president of conservation and Atlantic region, WWF-Canada, said. “We look forward to other ASC-certified seafood products, including farmed tropical shrimp, pangasius, and Atlantic salmon, in the future."

Did you enjoy this article? Click here to subscribe to Private Label Buyer.

Recent Articles by Jamie Grill-Goodman

You must login or register in order to post a comment.



Image Galleries

April 2014 New Non-Food Products

This month's new non-food products include sunscreen bands, makeup remover, lip balm, jumbo cotton balls, healing ointment, and a shelf-management system for better merchandising.


Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

More Podcasts


Private Label Buyer Magazine

PLB April 2014 cover

April 2014

The April 2014 issue of Private Label Buyer includes articles on Omnichannel, store brand sauces, and more. Check it out today!

Table Of Contents Subscribe

NBB Private Label Foods

Which factors will drive further awareness—and development—of national-brand-better (NBB) private label foods?
View Results Poll Archive

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

plbuyer superstore logo


facebook_40px twitter_40px  youtube_40pxlinkedin_40px