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Sears Canada has hired the ALDO Product Services division of the ALDO Group to design and manufacture the Sears private label lines of Nevada and Altitude footwear for men and women and the Jessica brand for women, the companies announced.
The revitalized brands will be available this fall in Sears stores across Canada.
“We are continuing to implement our strategy of working with successful designers and organizations that can provide immediate credibility and continuity to our brands and services,” Sears Canada CEO Calvin McDonald said in a release. “The ALDO Group is considered an industry leader for fashion design and manufacturing capability; those strengths coupled with our distribution capacity and multi-format customer touch points, will bring Canadians outstanding value in the most fashionable footwear at prices Sears customers expect.”
“We are excited to begin working with Sears on their private label brands,” Aldo Global Retail President David Bensadoun said.