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Clement Pappas & Co., Inc. has extended their product portfolio to include a new gallon program centered on fruit drinks and ready-to-drink teas. The latest of several product launches, the program offers retailers the ability to provide popular flavors in a favorite bottle and with a good value story. The gallon drink segment is essentially new space with significant potential untapped by private brands. However, with the recent launch of the gallon program Clement Pappas has leveraged the value in private brands to provide retailers with a strategic advantage. Set to launch in the spring, the new gallon will include national brand matches for Hawaiian Punch and Sunny D, as well as teas inspired by leading Lipton and Arizona flavors. Retailers have the option of carrying the product under their own private brands or Ruby Kist, one of Clement Pappas’s packer labels.
– Clement Pappas & Co., Inc., 1 Collins Drive, Suite 200, Carneys Point, NJ,08069; 800-257-7019; www.clementpappas.com; 856-455-1000.