News / Retailer News

Target Debutes Six Online-Only Brands

January 16, 2013

Target has debuted six, new brands available exclusively on The online-only brands are not available in stores.

“We’re excited about these new brands and how they’re helping us further differentiate from other online retailers,” said Theresa Schmidt, a Target divisional merchandise manager, on “We know our guests are increasingly connected and are shopping online more, so we wanted to offer guests something new, unique and unexpected."

The six brands include:

TOO by Blu Dot: Modern décor with a sense of humor.

Labworks:  Women’s ready-to-wear.

Room 365: Room 365 infuses homes with a sense of freshness 365 days a year. Chic collection details, such as modern prints and crisp colors, transition from season to season.

Zutano Blue: After being uninspired by children’s clothing for her newborn daughter, European designer Uli Belenky founded Zutano. Today, Uli is happy to bring her playful patterns to Zutano Blue, an exclusive collection of clothing, bedding and décor.

MudHut: Go global with the bold textures, vibrant motifs and saturated hues of Africa, Asia and Latin America in this eclectic collection of bedding, textiles and home accessories.

Boho Boutique:  An airy assortment of bedding, table linens, curtains, shower curtains and more.

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